Enkei (Spec)
Crescent
Client
Enkei (Spec)
Type
Spec Commercial
Year
2026
Formats
16:9
Platforms
Portfolio
The brief
A spec commercial visualising the Enkei Reminder (001) Lamp exploring lighting and shadow techniques.
This project serves as a technical and creative exploration, pushing the boundaries of what's possible with AI-assisted video generation to look at arcing motion of objects and product consistency.
The approach
Crafting a premium aesthetic.
We focused on crafting a premium aesthetic and exploring narrative approaches to evoking a feeling through inanimate objects.
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