WNTD / Intent Technologies
The Living Shopping Experience.
Client
WNTD / Intent Technologies
Type
AI Commercial
Year
2026
Formats
16:9 · 9:16
Platforms
LinkedIn · YouTube · Reels · TikTok
The brief
WNTD is a shopping app that treats wanting things as a social experience. Save items from anywhere on the internet. Build collections. Try clothes on virtually. Share finds with people whose taste you trust.
The ask was a thirty-second launch film for LinkedIn: introduce the app, show what it does, and make it earn its place in a feed that has no patience for another product demo. Most app launches default to the interface: screen recordings, UI animations, a callout for every feature. They explain everything and convey nothing.
The approach
We showed what the app is for rather than what it does.
Different women, different cities, different lives, each with their own relationship to wanting things. The app appears across those moments as something that already belongs there, not as something asking to be adopted.
The visual language took its reference from Hoyte van Hoytema: warm golden hour, lifted blacks, the soft character of Canon K35 glass. Kodak Vision3 grain. The kind of image that feels caught rather than composed.
The women aren't performing their interest in the app. They're using it the way people use things they actually care about, incidentally, as part of a day that's already full of other things worth filming.
Delivery
Two formats from a single production.
16:9
LinkedIn, YouTube, WNTD website
9:16
Instagram Reels, TikTok
Working on an app launch, a product campaign, or something that hasn't been done before? Start with a conversation.